When Do You Need to Update Your Products? Our Retailers rely on up-to-date, accurate, complete product digital details for marketing and selling items they purchase from you. Together, we request your aid in keeping this data updated. New Product Releases As you get wholesale orders for your new items, it’s important to have those items […]
Updating Your Product Data Read More »
A Video Introduction In this video we go over the Specialty Toys Network template Excel file. This Excel file is what we offer toy, game manufacturers and book publishers to populate and then submit to quickly be added to the Specialty Toys Network program for free. Download the Excel template Do You Need to Use
Excel Template Overview Read More »
All fields colored RED are fields that are required for the product to be viewable and usable. Fields colored GREEN are not necessary but are highly recommended. Download the Excel template file Field Name Description Example In Production Yes or No (defaults to Yes) more info… Yes Item Number This is your item number (often called a SKU) more info…
Data Field Descriptions (Important) Read More »
In many cases, you may already have a good way of manage product details for your own internal needs or your own ecommerce platforms. We can often use reports from these sources as a means of getting good product data – in other words, there no need to use our starter spreadsheet if you already
Using your Shopify, Salsify, or other platform Read More »
The product name is probably the most important single element of a website product. Unlike in a physical store, where a customer sees both the product’s name and the boxed product at the same time, in most online situations, the product name is the primary element that leads a user to the product. Global search engines (google, etc)
Product Name – Required Read More »
We like to get images that are about 1000 pixels x 1000 pixels (or larger), but can work with just about anything. tip: During processing, we currently crop and scale images to fit within 500×500 pixels – but as the average user’s monitor display increases in size, and bandwidth speeds increase, we will very likely also
Tips for Creating Great Product Images Read More »
It is usually best to save product images for web usage in the JPEG image compression format. The JPEG format will save an image with good compression value. When saving, select a relatively high quality, such as 80% (in PhotoShop) or “High Quality” or “Best Quality”. File formats that we can work with: .jpg (preferred)
Image File Formats Read More »
After you’ve gathered your product images, it’s important to make sure they get associated with your products correctly. There are a couple ways to do that, either way is fine: 1. Name the files so they match your Item Numbers Name the files using this convention:Image Number (+) Underscore (+) Multiple Image Number (+) File Format example: 32965_1.jpg Let’s look at each
Naming Image Files Read More »
The short description in many cases gets used as the meta description of a product online as well it gets used on browse pages when a site is displaying multiple products. The product name and short description or meta description are considered the 2 most important items for helping users find your products for example
The long description is where you will want to use the marketing copy to convince the shopper to buy the product. It is highly reccomended that you use keywords that you may have used in the product name as well as the short description. The matching of the keywords add relevance and importance to those
The long description is where you will want to use the marketing copy to convince the shopper to buy the product. It is highly reccomended that you use keywords that you may have used in the product name as well as the short description. The matching of the keywords add relevance and importance to those
Creating Long Descriptions Read More »
For product videos again we accept all formats but if you are wanting to host the video on your Youtube channel then all you would need to supply is the video’s Youtube ID. This ID can be found in the URL of the Youtube video. In the example below the only thing that we would
If you are a manufacturer that carries more than one brand it is important that you categorize your product by brand. The reason for this is that shoppers typically will search for a product by it’s brand name and not the manufacturer name. For example if a shopper was looking Hot Wheels they would search
Brand Names (vs Parent Vendor Name) Read More »
The UPC Number is a very valuable number and allows retailers that are using multiple systems to efficiently communicate. For example many retailers use UPC for the scanning label for the point of sales systems. Retailers will also use UPC to feed their products to Amazon or other 3rd party systems. In the Specialty Toys
The ISBN just like UPC is very valuable and highly desired. Again retailers could use this provided number to populate their point of sale systems using the data file and then to quickly and easily build purchase orders, as well use as the scanned identifier. On Specialty Toys Network we use it in the content
