How It Works

Joining our Official Partner program is easy, FREE, and benefits your toy brand in multiple ways.

1. Send us your product information.

For each of your products, we need some basic information—name, description, SKU, MSRP, and product image(s). You can use our handy Excel spreadsheet to organize and send us your product information – OR, you can send us your own XML product feed that you already use for Google, Amazon or any other shopping site.

Sign in and upload your product information, and send the images separately by FTP, e-mail or standard mail.

You can also send us your completed Excel file directly to

2. Review and confirm your product information.

When we’ve approved your company as an Official Partner, we’ll send you an invitation to log in to the Vendor Portal so you can review and edit product details, as well as your company description, logo, contact information and more. Plus, you’ll be able to download Official Partner badges to place on your website and share with your sales reps so you can promote your participation directly to our national network of retail stores.

3. Congratulations! Enjoy the benefits.

Once you’ve confirmed your product information, it’s available to our network of specialty toy retailers across the United States. If they’re already selling your products in their store, they can add your products to their webstore in just one click. If they’re not already selling your products in their store, they can see your company’s sales contact information to inquire about creating a wholesale account with you.

But that’s not all.

By becoming a Specialty Toys Network Official Partner, you guarantee that our extensive, fast-growing network of toy store members has your approved product images and the most compelling details to use in their online sales directly to consumers.

And when your products are well positioned online, your brand grows.

Read more benefits.

See who is a Partner.

Questions? Check out the answers to Frequently Asked Questions.


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