The short description in many cases gets used as the meta description of a product online as well it gets used on browse pages when a site is displaying multiple products. The product name and short description or meta description are considered the 2 most important items for helping users find your products for example Google, Amazon, Shopatron or one of the many Retailer websites use these 2 bits of information. Here are some examples of the product short description (meta description) and product name get used on different sites or systems:
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