| All fields colored RED are fields that are required for the product to be viewable and usable. Fields colored GREEN are not necessary but are highly recommended. | ||
| Field Name | Description | Example |
| In Production | Yes or No (defaults to Yes) more info… | Yes |
| Item Number | This is your item number (often called a SKU) more info… |
1021W |
| Release Date | Date that the product was released or will be released to the retailer. | November 2011 |
| Brand | If submitting multiple product lines, indicate brand here. more info… If left blank we will use your company/manufacturer name. |
Hot Wheels |
| UPC | UPC Number more info… (numbers only, no spaces, dashes, or alpha characters) |
731346010216 |
| ISBN | ISBN Number more info… | 978-3-16-148410-0 |
| Product Name | The Name of the Product – for best search engine results, name your product clearly. more info… |
Big Bouncy Rubber Ball |
| Short Description | Product Short Description. Text only. more info… Hint: For best search engine results, your short description should begin with the common brand and product name. Each of your products should have a unique short description. |
|
| Long Description | Product Long (full) Description. more info… Hint: To start a new line in the same cell, type ALT+ENTER. |
|
| Package Contents | Details of what the product contains. Hint: To start a new line in the same cell, type ALT+ENTER. |
Game Board Dice 6 Game Pieces |
| Product Features | Details of what the product contains. Hint: To start a new line in the same cell, type ALT+ENTER. |
Perfect for the Family Playtime 1 hour |
| Image 1 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix. This image should be the main image and will be used for the main thumbnail. more info… Please contact our office if you have questions about image sizes or need help submitting images. |
imangename.jpg |
| Image 2 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix (i.e. imangename.jpg). | imangename_2.jpg |
| Image 3 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix (i.e. imangename.jpg). | imangename_3.jpg |
| Image 4 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix (i.e. imangename.jpg). | imangename_4.jpg |
| Image 5 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix (i.e. imangename.jpg). | imangename_5.jpg |
| Image 6 filename | Please enter a URL to the image or if you are providing images via FTP or Mail the provide an exact image file-name for the product, including file type suffix (i.e. imangename.jpg). | imangename_6.jpg |
| Product Video | Enter the Youtube URL to the product video.more info… If you would like assistance with video or would like STN to host your video please contact our office. |
KU2vey7oVAw |
| MSRP | Suggested Retail Price or lowest list price | 9.99 |
| Cost | The wholesale price for the product. | 5.99 |
| Age Range | Age Guidelines Examples: 3-6, 3+, 5-9 years |
5-10 years |
| Gender | Use the values Boy, Girl or Both to describe the the gender that would typically play with this product. | Both |
| CPSC | 0 = NONE of the 6 CPSC warning labels below are required. 1 = WARNING: Small parts. Not for children under 3 years. 2 = WARNING: Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once. 3 = WARNING: This toy is a small ball. Not for children under 3 years. 4 = WARNING: Toy contains a small ball. Not for children under 3 years. 5 = WARNING: This toy is a marble. Not for children under 3 years. 6 = WARNING: Toy contains a marble. Not for children under 3 years.” |
1,5,6 |
| CPSIA Product Safety Reports | Please enter a URL to each document separated by a comma or if you are providing documents via FTP or Mail then provide an exact document file-name for each document separated by a comma, including file type suffix (i.e. documentname.pdf). | documentname.pdf |
| Country of Origin | Enter the country or countries that the product originates from. | China |
| Category | Assign your product to a cetegory to better classify your product. You can use these suggested categories or use your own.
Action Figures, Active Play, Arts & Crafts, Baby, Bathtub Toys, Books, Movies & Videos, Cars, Trains & Vehicles, Clothing, Collectibles, Construction, Dolls & Accessories, Educational Toys, Electronics, Furniture & Decor, Games, Musical Toys, Outdoor Toys, Party Supplies, Pretend, Puppets & Plush, Push Pull & Ride, Puzzles & Brain Teasers, Science & Nature, Video Games & Software, Other |
Arts & Crafts |
| Product Weight (pounds) | Individual “product in package” weight, in pounds. Use decimal pounds as needed. (If weight is only available in metric, please include weight, but let us know the weight unit.) |
1.75 |
| Product Length (inches) | Individual product package length. (in decimal inches) (If size is only available in metric, please include dimensions, but let us know the size unit.) |
11.5 |
| Product Width (in) | Individual product package width. (in inches) | 6.75 |
| Product Height (in) | Individual product package height. (in inches) | 4 |
| Case Quantity | How many individual products are in a case. | 12 |
| Case Weight (pounds) | Case weight, in pounds. Use decimal pounds as needed. (If weight is only available in metric, please include weight, but let us know the weight unit.) |
12.50 |
| Case Length (inches) | Case package length. (in decimal inches) (If size is only available in metric, please include dimensions, but let us know the size unit.) |
22.25 |
| Case Width (inches) | Case package width. (in inches) | 19.75 |
| Case Height (inches) | Case package height. (in inches) | 12 |
| Drop-Ship? | Enter “Y” if you support drop-shipping for this product. | Y |
| Developmental Attributes | If you have assigned developmental attributes for this product, enter them here. Examples: Increases Mechanical Dexterity, Musical, Language Development |
Independant Play |
| Product Awards | An award or awards that this product has been awarded. i.e. Oppenheim, Dr. Toy, Parents’ Choice, Tillywig Toy Award, Toy Of The Year (TOTY) | Oppenheim, TOTY |
| Keywords | Enter keyword phrases separated by commas, especially for keywords not in the product description. Also enter common misspellings or alternate spellings. Example: parent manufacturer’s name, brands, categories |
Education toy, Melissa and Doug, Dexterity Toy |
| Author or Authors (Books) | For book information enter the author’s name and then separate with a comma if there are more than one. | John Smith, Mike Brown |
| Publisher | This is considered the same field as brand. | Silver Dolphin |
| Pages | The count of pages in the book. Numbers only. | 175 |
| Year Published | This would be the same value as the release date. | 2007 |
| Author BIO | Text | |
| Illustrator | For book information enter the illustrator’s name and then separate with a comma if there are more than one. | |
| Copyright | ||
| Binding | ||
| Reading Level | ||
Download the Excel template file“Individual product package length.
(in decimal inches)
(If size is only available in metric, please include dimensions, but let us know the size unit.)”