Thursday, April 26, 2018

FAQs about Becoming an Official Partner of Specialty Toys Network


  1. What do you do with my product information after I give it to you?
  2. How do Specialty Toys Network retail members use my product information?
  3. Who are the Specialty Toys Network retail members?
  4. Can I control who sees my product data?
  5. What product data do you need?
  6. Can I give you more information about our products?
  7. What happens when product prices, images or information changes? Will you automatically update our information?
  8. How long does it take for our product data to become active in the Specialty Toys Network Product Import Tool?
  9. I'm a big brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?
  10. I'm a small brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?
  11. I'm a medium-sized brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?
  12. Does Specialty Toys Network sell toys? Can retail members buy our products at wholesale through Specialty Toys Network?
  13. Does Specialty Toys Network promote my products to its retail members?
  14. What's the catch?

 

 

 

1. What do you do with my product information after I give it to you?

By joining the Official Partner program of Specialty Toys Network, you provide your product information for inclusion in our master database. This database is accessible ONLY to retail members of Specialty Toys Network via our exclusive Product Import Tool. It is not visible to the general public or shared with anyone outside of our retailer membership.

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2. How do Specialty Toys Network retail members use my product information?

After your product information has become part of our master database, our retail members can view it in the Product Import Tool that's in their webstore administrative interface. If they're one of your current customers, they can add your products instantly to their online store. If they're not yet one of your customers, they can view your sales contact information and inquire about opening an account with you.

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3. Who are the Specialty Toys Network retail members?

Our retail members include 120+ of your customers and prospective customers: specialty toy store owners throughout the United States. Most of them have brick-and-mortar stores and also market their stores online. They are legitimate, validated retailers who can be selling your products in seconds if you're one of our Official Partners.

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4. Can I control who sees my product data?

Yes! We allow you to block access from any STN Retailer who is not one of your approved vendors. View instructions

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5. What product data do you need?

Here's a list of information that we must have to include your brand in the Specialty Toys Network Product Import Tool:

Item Number
Product Name
Product Description
Product Image or Images
MSRP and/or Cost

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6. Can I give you more information about our products?

Yes! In fact, we recommend you include the following information to improve the performance of your products online:

Age range
Choking hazard warnings
Category
UPC
ISBN
Short description (250 characters or less)
Length, width, height (inches)
Weight (pounds)
Video demonstration
Awards
Country of origin

Other items we like to receive are company and/or brand logos, your sales contact information, and a description of your company or brand for consumers.

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7. What happens when product prices, images or information changes? Will you automatically update our information?

No. We're nearly super-human, but we still can't read minds. You’ll need to provide us with your new information. Once you do, we'll upload the new feed into our Specialty Toys Network database and alert our retail members about your updated product information.

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8. How long does it take for our product data to become active in the Specialty Toys Network Product Import Tool?

After we receive your product data, it generally takes only 5 business days for us to process it and make it available to our retail members.

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9. I'm a big brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?

Reduce the amount of time your sales team has to spend handling the same requests for product information over and over. By providing us with your data, we efficiently reach hundreds of toy store owners, freeing your sales team to spend more time on sales. Plus, we help you preserve your brand reputation online by helping ensure that even the smallest toy stores present your products well, with high-quality images and product descriptions.

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10. I'm a small brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?

You get the best possible positioning for the least possible investment! You can ensure that your products show up online with high-quality images and descriptions. Plus, you also benefit from this efficient, convenient way to push product data out to 100s of retailers—including many who may not yet be familiar with your brand.

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11. I'm a medium-sized brand in toy manufacturing. Why should I care about being a Specialty Toys Network Official Partner?

Being an official partner of Specialty Toys Network is a one-size-fits-all opportunity! You can enjoy the fast, efficient, convenient way to ensure accuracy when prices change, product packaging changes, or certifications or other information changes. Plus, you'll have regular, online "shelf space" in front of our fast-growing, extensive network of specialty toy store owners.

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12. Does Specialty Toys Network sell toys? Can retail members buy our products at wholesale through Specialty Toys Network?

No. Our Official Partner program is not an affiliate, sales or commission service. Our retail members place orders for your products through their normal channels (i.e., your sales department, a showroom or sales rep).

If you're looking for a website design firm that can build you a wholesale/retail website, however, please contact us! We can help you offer a wholesale storefront to enable retailers to place orders with you through your website.

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13. Does Specialty Toys Network promote my products to its retail members?

We send out regular newsletters to our retail members announcing our new and renewed Official Partners. These announcements are dedicated – only one brand is featured at a time. The email includes your sales department contact information, logo and brand information. Coming soon, we'll offer Official Partners additional exciting promotional opportunities with our entire network of retail members.

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14. What's the catch?

There is no catch! Participation is free for manufacturers, and the process is easy.

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Manufacturers Get Started Today!

Ready to become a Specailty Toys Network Official Partner? Then click the button and start the process. Did we mention it's FREE?

 

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